How to Use Digital Platform to Promote Your Agribusiness

How to Use Digital Platforms to Promote Your Agribusiness

Are you still waiting for people to guess what you are into? No matter how good your produce or services are unless you promote it and let friends and families be aware, you are just a joker! Especially in this digital era, pushing a button can place your products and services in front of millions of prospecting customers. What are you waiting for?

Why do you need to use digital platforms for your agribusiness?

The benefits of putting your business online

1.    Digital marketing helps you to reach people who may never have met and form strong partnerships that can move your agribusiness forward.

2    Let's take social media as an example, many people have gotten various contracts and executed projects with people they meet online. Although you must be careful to avoid being scammed

3.    Another benefit of online platforms is that you have the opportunity to learn from more experienced farmers and share valuable ideas and information that can solve the challenges you go through as a farmer while staying in the comfort of your home at little or no cost.

4.    Even on this platform just like many other forums online you can interact and share ideas it is easier for your products to be seen by many people thereby providing an easier and cost-effective opportunity to get ready buyers for your farm produce.

5.   If you are waiting for only those who can see your farm or organization physically to buy from you then you have a limited audience which amounts to self-sabotage. can you live with that?

6.    Another benefit is that you are exposed to information related to funding opportunities and innovations in agriculture in real time.

Steps to Start Using Digital Platforms for Your Agribusiness

These are the simple steps to start using online platforms such as social media, websites, eCommerce stores, and online chatting applications to promote your business

The simplest and easiest online platform to use is social media platforms such as Facebook, X-formerly Twitter, Instagram, WhatsApp, Telegram, etc. Guess what all social media platforms are free it will only cost you time to post some content to promote your business.

When just starting, it is advisable to:-

-    Choose just one social media platform that you know you can be active and consistent with.

-    Start posting quality content on them

-    Start putting out interesting content about your farm, what you do, and why you do what you do. When I say content, it could be just a picture with a short caption. It could be a short sentence about your farm.

-    The key is not how long your write-up is, the key is consistency.

-    Make sure you start Today and you keep on doing it at regular intervals.

-    Initially, you may not get the likes, comments, and shares to encourage you.

-    The hardest stage is when you are starting, but it is the most important stage that will determine your success.

If you give up because you didn’t get encouragement then you have failed already, but if you keep at it, you will be surprised at how it will improve your brand.

Create a website for your business 

While social media is free and easy to manage, it is worth stating here that once your business gains traction, You should have a website for your business. The reason is this, if the social platform shuts down your account all your contacts or followers are gone. However, keeping them on your website gives you more control. If you need help in this area you can reach out to Bismon Creative Agency here to help you design a functional and beautiful website for your business.

-    Put quality content on your website

-    Advertise your business online.

-    Ask for referrals from your customers

-    Rewards loyalty

-   Maintain a very good online business integrity

-   Ask Customers to write reviews about their experience 

In summary, growing a business is a journey, you may not see the results immediately. Keep doing what you love doing. Don't be discouraged by skeptical prospects with time, your business will be trusted. Fulfill what you promise - SAY what you do, DO what you say. The final advice is to use your individual social media accounts/groups to advertise your farm products. It goes a long way in the mouth-to-mouth form of advertisement without breaking a sweat. Thanks